The Wisdom
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The Wisdom
Your hair changed.
Nobody explained it.
Four things worth understanding properly — how hair changes, what you're washing with, how people cared for hair before modern bottles, and where the plants in our bars come from.
Featured · Inside the Bar
Why your first bar can feel wrong at first
Many people who give up on a shampoo bar do so within the first couple of weeks — often for the same reason. What is happening during those washes, why it passes, and the one thing that shortens it.
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Hair, Explained
Why the roots are oily and the ends are dry
Two opposite problems on one head, and the reason they turn up together rather than separately.
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Hair, Explained
Hard water, and what it does to the feel of your hair
Move house and the same shampoo behaves differently. Your tap water is measurable, and so is the difference.
Hair, Explained
Breakage and shedding are not the same thing
One snaps in the middle, one comes away at the root. Telling them apart takes about ten seconds.
Inside the Bar
A shampoo bar is not a bar of soap
They look the same on a dish and are made by different chemistry. What the difference is, and why it matters in the shower.
Inside the Bar
What a surfactant is, in plain terms
Every wash product in your bathroom is built around one. What they do, and how the families differ.
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Inside the Bar
Whole herb, powder, extract — three different things
One word on a label can mean any of them, and they are not interchangeable.
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Roots & Rituals
What people washed their hair with before soap
Pods, fermented rinses and clay. Soap is younger than most people assume.
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Roots & Rituals
Soap nuts, and where else they turn up
The same pod appears in China, India and Nepal under three different names and three different customs.
From Herb to Bar
Why the same herb costs three times more from one province
Two sacks with the same name printed on them, one worth triple the other.
Start with your hair.
Tell us a little about your hair, your wash routine, and what you prefer. We'll narrow it down to one bar rather than a shelf of them.
Find your bar
